Uber Tests Out Full-Service Subscription Plan
In a bid to continue to be competitive in the highly contested rideshare industry, Uber is working on rolling out a new monthly subscription service that would give users access to discount rides, free Uber Eats delivery, and free bike and scooter rides. The service, which is currently being tested in Chicago and San Francisco, is reportedly going to cost $25, according to TechCrunch.
“From meals to wheels and everything in between, we’re always looking for ways to make Uber the go-to option for your everyday needs,” an Uber spokesperson told TechCrunch. The subscription package will build upon Uber’s existing Ride Pass, which debuted in select cities late last year. Ride Pass allows users to consistently pay lower prices on individual rides for a monthly fee.
Now, Uber will be combining all of its core services into one place, offering consumers a one-stop-shop for all of its offering on its multimodal platform. The service may be attractive for those who live in cities where transportation methods are multifaceted.
This marks a clear evolution in the company Uber is becoming. No longer is it just a rideshare company. With Uber Eats continuing to grow into a fully-fledged delivery service, the company is banking on its customers signing up for this new subscription service for the enticing proposition of free food delivery. The current price for Uber Eats delivery ranges anywhere from .50 cents to a few dollars, and saving on that fee every time could add up, especially if you use the service more than a few times a month.
While other competitors have similar services for discounted rides, they do not currently offer a full package that combines ridesharing, scooters, bikes, and delivery similar to what Uber is preparing to launch.