Coca-Cola Exploring Potential Entry Into Cannabis Industry

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Coca-Cola is reportedly looking into entering the cannabis drink business as global soda consumption continues to decrease. In search of new opportunities in the beverage industry, Coca-Cola is closely monitoring the use of cannabis and CBD in products, something that has garnered considerable consumer interest in the past few years.

Wellness drinks containing CBD, a non-psychoactive chemical in marijuana, have become exceedingly popular as of late. CBD has a multitude of highly beneficial qualities that make it attractive for those who are looking for a natural way to alleviate anything from pain to anxiety.

Photo by Rick Proctor on Unsplash

In a statement, Coca-Cola said, “The space is evolving quickly,” while expressing interest in being one of the first multinational companies to become involved in this budding industry. As reported by Bloomberg, Coca-Cola’s current market cap lies just under an astounding $196 billion, and efforts under chief executive James Quincey to diversify away from its staple soft drinks are heating up.

In the past decade, Coca-Cola has been quietly picking up a variety of beverage companies different from their usual soda products. In August, it purchased Costa Coffee Chain for $5.1 billion, expanding its product line to include everything from soda, to juice, coffee, and even tea.

Other major beverage companies are following suit, with Corona beer maker Constellation Brands investing nearly $4 billion into Canadian cannabis group, Canopy Growth, to explore new cannabis-infused beverages. Liquor conglomerate Johnny Walker has also expressed interest in exploring opportunities related to cannabis beverages.

Marijuana is still illegal at the federal level, but that hasn’t stopped a flood support for the use of CBD in everything from food to skin care products. The first-ever medical treatment derived from cannabis will even hit the U.S. market soon after regulators give it the green light. This is seemingly only the beginning, as more major multi-national companies begin to venture into a market that is just in its infancy. 


Avid writer and reader with a curious mind. I'm always looking to get the most out of life! Follow me on Twitter @whatsaschoon

1 Comment

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    September 19, 2018 at 2:50 pm

    CBD is a fantastic plant-derived compound that has been around for thousands of years of human medical use. It’s not surprising that major brands are starting to take notice now that people understand that many of the benefits associated with cannabinoids can be found in non-psychoactive exogenous CBD. I’ve been wanting to invest in CBD for a while and I’ve found that it can be easy to become a reseller to clients across the country without leaving home in SD, I just hope Coke doesn’t steal my market share!

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