Entertainment & Events
Regal Cinemas Gearing Up to Offer MoviePass-Style Unlimited Plan
It feels like a lifetime ago that MoviePass took the film industry by storm. In its heyday, I was seeing 2-3 movies a week for the insane price of just $9.99 per month. In retrospect, I should have known it was too good to last, but I didn’t care!
Now, with movie prices bordering on sheer insanity, theaters are jumping into the unlimited subscription fray, hoping to entice customers to see more movies and spend ungodly amounts of money on concessions. According to Deadline, Regal Cinemas is gearing up to launch a multi-tier unlimited subscription plan by the end of July.
It has been reported that the new service will be called Regal Unlimited, and will come in three different tiers. The lower tier will limit customers by theater location, meaning you will only be able to use the subscription at certain areas around the country. The middle tier will likely work with 75% of Regal Cinemas, while the top will give you access to the full number of theaters across the nation.
While details are still scarce, it looks like the prices for the three tiers will be $18, $21, and $24 per month. Each tier will also automatically come with 10% off on concessions, which, let’s be honest, is quite welcome. There is a possibility that Regal might require subscribers to pay a full year in advance, meaning we might have to fork over $216, $252, or $288 upfront to enjoy sweet, sweet, unlimited movies. No word on whether these plans will include premium showing like IMAX and 3D.
Unlimited subscription plans have been movie theaters’ answer to the growing popularity of streaming services. Box office sales have been steadily declining in recent years, and even summer blockbusters like Avengers: End Game and Aladdin have not been enough to breathe new vitality into the industry.
Currently, there are several unlimited subscription plans offered by other companies. Surprisingly, MoviePass survived the near brink of destruction and continues to offer an unlimited plan, though it is subject to ticket availability and excessive personal usage. AMC Theaters’ program has proven to be a huge success for the theater chain, while other smaller theaters are looking into offering similar unlimited plans.