Snapchat Daily News Show With NBC
On Wednesday, Comcast Corp’s (CMCSA.O) NBC News announced that they are launching a twice-per-day news show via Snapchat in order to connect to a younger audience and increase viewership on mobile devices. The news show to be called “StayTuned” will have morning and afternoon editions every weekday, as well as a show on the weekend on Snapchat’s Discover platform.
“StayTuned,” consisting of a 30-person team, will cover international, pop culture, politics, and more relevant topics. The show is set to be lead by executive producer Andrew Springer, will be hosted by Savannah Sellers, a correspondent for MSNBC, and Gadi Schwartz, an NBC News correspondent.
Although NBC News aims to appeal to a younger audience, the current audience for the show is 64 years old, according to the Nielsen ratings agency. Since snapchat users typically range from 18-34 years old, this might be a difficult feat for NBC News.
Nevertheless, NBCUniversal was the first power player to partner with Snapchat ever to be produced. Starting in late August, NBC launched “The Voice” on Snapchat, followed by E!’s “The Rundown,” “Saturday Night Live,” “World of Dance,” and more are in progress.
Also, the show will appeal to a younger audience, but won’t talk down to viewers. Instead, the shows will be concise with the most important details included. Also, there will be Snapchat-like captions for recorded quotes and more interactive services are in the works.
Watch out for “Stay Tuned,” expected to air at 7 a.m. and 4 p.m. EDT on weekdays and 1 p.m. EDT on weekends. Each news show will last three to four minutes and include two 10-second ads. Also, there may possibly be breaking news and special report segments.
Here at SD Entertainer, we are excited for the new feature by NBC News to come on Snapchat and hope you are too!