Local clothing boutique celebrates 10 years in Del Mar

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Shopping in any North County coastal city is an experience. Locals and tourists flock to La Jolla, Solana Beach, Del Mar, Cardiff, and other quaint San Diego neighborhoods for the best in beaches, dining, nightlife, and of course, shopping. Located a little off the beaten path, in a strip mall just east of I-5 at Via De La Valle, is Del Mar Kids and The Back Room, a must stop shopping experience for those looking for trendy fashions for every age.

The co-owner Staci Wax-Vanderwiel explains that she opened the store, Del Mar Kids, 10 years ago to meet the growing need for fashionable children’s clothes. Having young children of her own, the store grew out of her own necessity. And as her customer base grew in age, so did the store. They continued to expand the store as the children who once shopped Del Mar Kids grew into adolescents and young adults. Today this family run business supports not only kids’ fashions at Del Mar Kids, but also supplies the greatest trends for teens and adults through the adjoining store, The Back Room.

This past July Del Mar Kids and The Back Room invited San Diego to indulge in a night of shopping, featuring exclusive styles and discounts from The Back Room’s most notable designers including Gypsy 05, Julez Bryant, Joie, Tart and James Jeans. Raffles prizes and gift bags were provided to customers and delicious  appetizers, wine and champaign were served as DJ Andrew Miller was spinning the tunes up front.

“We wanted to thank the customers for their support,” Staci told the Entertainer. And that they did. For Stacy fashion and retail has always been a part of her life — it’s a family business. This was no more apparent than at their 10th anniversary celebration in July. The store was filled with shoppers from around the county as well as family and friends. Staci works closely with her sister, Amy Wax to make sure no detail is left untouched; their attentiveness and passion for fashion really shows through in the atmosphere of the store. The store is fun to shop in and has a wide array of styles to choose from that will leave any fashion forward shopper in awe. You can find just about anything you need.

Showcasing the latest Hollywood trends for kids and women alike, Del Mar Kids and The Back Room are two “it” boutiques in one location, offering hip, funky yet extremely wearable clothing by the hottest names in designer fashion.  With styles handpicked each season, their keen sense for fashion together with a dedication to creating a personalized shopping experience allows each customer explore their personal style.

Are you ready to find your own personal style? You’re in luck! To keep the anniversary celebration going, the store is offering 10% off all purchases until Labor Day. Simply mentioning their 10th Anniversary, and you’ll get the discount! And while you’re at it, mention that you heard about them through The Entertainer and show them how much you support them.

Del Mar Kids and The Back Room are located at 2683 Via de la Valle, Suite K, Del Mar, CA 92014.  For more information about Del Mar Kids and The Back Room please visit and Fan them on Facebook.

Photos from Staff Photographer AKAfotogirl

San Diego resident for over 10 years, I now call this beautiful city home. Originally from the Bay Area, I'm a California girl at heart. I love the outdoors, fitness, food, and a good craft beer (from San Diego of course).

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