Dining

Urge Gastropub Opens in San Marcos

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If you’re a big kid at heart, or if you love The Big Lebowsky, or if you just like to have a good time, this one’s for you:

Urge Gastropub and Common House opened a massive brewery/bowling alley combo in San Marcos early in April. This establishment was a project of epic proportions. The 21,000 square foot warehouse-style building features a brewery, three bars, a boutique bowling alley complete with 8 competition sized Brunswick lanes, a beer garden with two bocce courts, oversized table games and outdoor dining tables with built-in fire pits. The mission at Urge? A one stop entertainment destination.


Once you visit, you’ll never want to leave.

Co-owner Nate Higson states, “We’re trying to create a space where people can gather with friends for whatever they want to do. It’s an everyday, every person kind of place where people can go to play bocce, do bowling, have a drink or maybe have dinner if they want.”

The gastropub is located in North City, San Marcos’ newest development. North City is a 200-acre residential and commercial community. Urge takes up a whole acre of the development and is the community’s anchor tenant. The developer expects that Urge will bring in many new residents and visitors to North City. There almost 200 residences located above the commercial first floor of the North City urban plaza (which is good, because once you visit you’ll probably want to live there), and nearly 10,000-square-feet is still available for other commercial use.

With its array of available activities, 41 taps of local brews, and an inviting atmosphere, Urge Gastropub will surely bring in massive amounts of business to North City and San Marcos. Urge is dedicated to preparing “American bar food classics using the best local products while providing unpretentious and friendly service… with great drinks to wash it all down.” One of the massive gastropub’s three bars will specialize in white Russians (the drink of choice for The Dude, the bowling enthusiast protagonist of the cult classic The Big Lebowsy).

Planning an event? Urge also has two banquet style party rooms for rent. Invite your family and friends for a day at the gastropub to celebrate a wedding or birthday. Bring your coworkers for a team building event.

We hope you stop by and see what all the hype is about next time you make it out to San Marcos. You won’t regret it (and maybe you’ll even move in).

Lauren lives in OB with her French bulldog, Elvis Presley. She loves laughter and the great outdoors. You can contact her at lauren@sdentertainer.com.

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