Ben & Jerry’s Free Cone Day

There may only be one Ben & Jerry’s location in the San Diego area, but today is the perfect day to make the trip. From noon to 8 p.m. in Seaport Village, you can get a free cone from the iconic Vermont ice cream makers.

Free Cone Day is Ben & Jerry’s way to say thank you to the lovers of their ice cream across the country; and the world. “Our customers are incredibly loyal and share our values on important issues like marriage equality, climate change, and racial justice,” said company CEO Jostein Solheim. “Through the power of ice cream, we are able to form strong connections and create positive social change together. Free Cone Day is one way we show our fans how much we appreciate them.”

The tradition first started on May 5, 1979, making today’s Free Cone Day the 38th annual celebration. Be prepared for long lines, and explore all of Ben & Jerry’s flavors on their website while you wait.

Three new flavors of ice cream were announced by the company this year too, and as always they look delicious. Urban Bourbon, one of the new flavors, really does have bourbon among the sweet flavors of the ice cream. The flavor combines burnt caramel ice cream, almonds, fudge flakes and a bourbon caramel swirl to make an enticing pint.

Or, try one of their cereal flavors:

Be one of the millions celebrating Free Cone Day today, or maybe make a day of it! Customers can get in line as many times as they can over the course of the day, so if you have time, you can score more than one free cone.

As Ben & Jerry’s says: The rules of #FreeConeDay are simple. You show up, you get a free cone.