George Clooney is Selling His Business
George Clooney is selling his tequila brand, Casamigos, to the top selling spritz maker currently. Clooney never expected the company he made with his two friends Rande Gerber and Mike Meldman to be as successful as it grew into. However, Clooney’s low expectation was considerably wrong considering Diageo bought Casamigos for up to $1 billion.
Clooney said in a statement to reporters, ““If you asked us four years ago if we had a billion dollar company, I don’t think we would have said yes.” Clooney also expressed his trust in the company now being held in Diageo’s hands. He said, “This reflects Diageo’s belief in our company and our belief in Diageo.” Though the deal isn’t officially confirmed, it should be finalized by the second half of 2017.
Also, Clooney stated that he didn’t want to go anywhere from the company despite the fact that he sold it. He jokingly said, “We’ll still be very much a part of Casamigos, starting with a shot tonight. Maybe two.”
Casamigos started with two friends sitting together at a bar enjoying tequila, but the two were never completely satisfied with the quality. This friendship and bond over tequila, specifically between Gerber and Clooney, led to the two vacationing to Mexico on the search for the best taste of tequila. With time, the two decided it was time to create their own. 1,000 sample bottles of tequila later, they finally made their blend and brand. Casamigos, which might as well be called the “perfect tequila,” is translated to “house of friends.”
Clearly, Casamigos is in good hands with Diageo, considering the spritz maker’s already successful brands without the addition of Clooney’s tequila. Also, with the Clooney’s recent pregnancy, this career move will allow Clooney more time to focus on fathering his new born children. We will let you know if there are further updates regarding Casamigos tequila.