Australia’s Next Top Model 2010 Names Wrong Winner on Live TV

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Much like America’s Next Top Model, Australia’s Next Top Model searches far and wide to find the country’s aspiring models. Contestants compete for the title through weeks of competition, and after narrowing the field each week a winner is named.

Unlike the American version, the Australia finale is filmed live. Typically that wouldn’t post much of an issue (besides the typical live TV jitters). The TV show went off without a hitch until the winner was announced. The host of the show, Sarah Murdoch, announced the wrong name.

Kelsey Martinovich was initially announced the winner and celebrated by strutting down the runway to fireworks. Once the excitement subsided and thought-to-be runner up Amanda Ware smiled politely, delivering her thank-yous, the host realized the error.

In front of a crowd of 2,000 people at Sydney’s Luna Park, Murdoch explained, “Oh my God, I don’t know what to say right now…I’m feeling a bit sick about this. I’m so sorry about this, oh my God. I don’t know what to say. This is a complete accident, I’m so sorry. It’s Amanda… it was read to me wrong.”

The show is awarding the Kelsey $25,000 as an apology for the error. Amanda, the real winner, will receive $20,000, a spread in Harper’s Bazaar , a modeling contract, a $25,000 Levi’s campaign, a car, and a trip to New York.

Host Sarah Murdoch is daughter-in-law of Rupert Murdoch and wife to News Corp. drop-out Lachlan Murdoch. As a fashion model she appeared in campaigns for L’Oréal, Revlon, Ralph Lauren, Yves Saint Laurent and Estée Lauder, as well as the 1999 and 2003 Sports Illustrated Swimsuit issues. Her magazine covers includes VogueElleMarie ClaireGlamourGQ and Harper’s Bazaarin countries like Australia, Spain, United Kingdom and United States.

San Diego resident for over 10 years, I now call this beautiful city home. Originally from the Bay Area, I'm a California girl at heart. I love the outdoors, fitness, food, and a good craft beer (from San Diego of course).


  1. Tony

    September 29, 2010 at 10:29 am

    Just goes to prove what they say about Blonds is true.

  2. Daniel

    September 29, 2010 at 10:49 am

    They read the wrong name to her dipshit….

  3. mag

    September 29, 2010 at 11:49 am

    OMG!! how embarrassing for the host and the non-winner!!!

  4. Joao

    September 29, 2010 at 12:24 pm

    Do you REALLY believe that was a mistake? Pleeeeaaasseee. I noticed that they had the Magazine markup of the non-winner chick in the background… that’s a hell of a lot of work to have invested to have allegedly be feed the wrong person’s name.. That crap was manufactured… come on folks THINK… USE YOUR BRAINS, WHAT’S LEFT OF IT… Rupert Murdoch is behind this show, the owner of the National Enquirer and FOX “News”.. the King of Sensationalism, Mr. How-Low-Can-You-Go. Don’t fall for this sh*t.

  5. anita mogleraveya

    September 29, 2010 at 6:46 pm

    wow this is so awkward. i cant believe this. as soon as i herd it i started crying amanda was always my favorite but still i was acutely charmed to hear that kelsie had won. i am a self proclaimed humbleman and i would never infuriate myself over a meer television show, however the riotous entusiasm being shown about this deplorable and lemantable occurance.

  6. margurete

    September 29, 2010 at 6:56 pm

    i am endeered that there is another being on this web page that has the same conviction and emotion in their written literature as i do. though i couldnt help but become aware that you made a quite obviously a hasty mistake in your spelling of the verb heard you however spelt it herd, as in ‘a herd of cows.’
    anyway i was astonished when i was watching the live airing of this amicable show. this was a disatrous occurance and i belive that kelsie should recieve all the same publicity and jobs as her now deeply amenable rival amanda.
    on another note, after reading your comments i would like to encourab=ge all reading this to take up at least twice the enthusiasme for literature.

  7. massalan swaray

    September 30, 2010 at 4:26 am

    sarah i don’t think u should worry about this . because every one make mistak . i love u sarah and i think australia next top model is the best in the world . keep doing your good jod.

  8. unknown

    July 25, 2011 at 6:18 pm

    what the hell!! blondes really are dumb!! good thing im a brunette!!
    i dont believe that crap!! i think they planned that….f***ing show!!

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