Amazon Begins Selling Meal Kits
With the sudden hype of companies like Blue Apron and Plated rising, which provide meal kit and grocery services, it was almost inevitable that Amazon would pick up on the trend eventually. Rumors started brewing that Amazon was considering a meal kit service earlier on in the week, but it comes as a shock at how fast the company was able to put it together. In fact, Amazon is now selling the meal kit products to identified Amazon Fresh customers from the U.S.
Even though production has only just begun, Blue Apron sales have already decreased by nearly 11%. Amazon meal kits are available through Amazon’s $14.99-a-month grocery service called Amazon Fresh which is specifically for Amazon Prime holders, which costs $10.99 a month. These meal kits cost about $16-20 for a two serving meal, which is the amount of servings in a meal kit. Blue Apron, on the other hand costs about $9.99 per serving; therefore, Amazon’s meal kits are slightly a better price.
Also, there are plenty of meals and ingredients to choose from fit for anyone’s specific taste. In fact, there are 17 different meals that Amazon members can choose from. Some examples of meal kits include the ingredients and recipe for roasted cod with pesto cannellini bean ragout and tacos al pastor with pork.
A service of this nature was bound to happen eventually considering their acquisition of Whole Foods for $13.7 billion, the Amazon fresh grocery service, and the upcoming Amazon Go grocery stores in the works. Clearly, they are not wasting any time, considering they have only been available for a short amount of time but are already vital competitors with existing similar services.
Amazon started as an online store meant to sell books, but has become the go-to online store for pretty much any item imaginable. We applaud Amazon for the exponential growth and undeniable success over the years.