Rihanna’s New Music Video “S&M” Takes a Stab at the Press

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Rihanna’s new video “S&M” is HOT! The sultry Barbadian vocalist known for her avant-garde style pushes the envelope to define a new era of experimental with her latest video “S&M.”

It features 22-year-old Rihanna scantily clad throughout, wrapped in rubbery garments a la Lady Gaga in that latex red dress from last year.  While we’ve seen eccentric, and let’s face it, down-right appalling outfits on pop singers before, what makes this video’s portrayal of sex so “inappropriate” that it’s been flagged on youtube for only 18+ users?

Well, in light of her leaked naked pictures, nothing.  Even MTV continues to air the #1 ranked video for public audiences.

There are scenes depicting Rihanna in a dominatrix-type dress, evoking sadistic pleasure out of having blogger Perez Hilton held by a chain as an animal slave or submissive.  “Sticks and stones may break my bones, but chains and whips excite me,” she seductively croons to the camera, “I may be bad but I’m perfectly good at it.” Her song is an effort to attack the members of the press for the grief caused by their constant harassment.  She “dominates” journalists in another scene, having them bound to the wall and a bed as she rears her pink whip, taunting and sneering at them powerless to her will.

Want to see Rihanna in all of her racy glory? Just click on the clip below for a “smell of it”—

What do you think of this video? Is it as racy and controversial as the title “S&M” describes? Or is Rihanna making an intelligent satiric attack on journalism in the music industry the best way she knows how?

The song “S&M” is featured on her 2010 album, Loud alongside the star’s other recent radio hits, “Only girl (in the world)” and “What’s my name?”

Photo from MIKeARB via Flickr


  1. Bella

    February 2, 2011 at 5:30 pm

    This video, I find doesn’t even portray sex, the song is worse than the video…!
    I’m thirteen, and I have to say its very well made, she’s displayed lots of colour and playfulness in it, her outfits are amazing and the beat is so catchy that you don’t shun the video.
    It’s sexy yes, but its not revealing or anything. Rihanna should be able to have some freedom in deciding her videos, her art without the media criticizing her!
    In the clip, I think she shows that she expects the video to create an outburst with the media, she is surrounded by them and they are writing things such slut, and dirty.
    But she doesn’t care, and really, I don’t think any of her fans think so either!

  2. Evan

    February 3, 2011 at 1:53 am

    Perez will be anyone’s b!tch as long as they’re a pop star, it seems. What a douche.

    As for the vid, I think it is shite, mostly. Rihanna can do better. Everything is done for shock value these days. Same old concepts. And it really does seem so many vids are channeling Gaga’s now too (who in turn channels Madonna, etc), like many of the females in the industry are having identity crises. Reminds me of Telephone, except for the fact that Telephone added SOMETHING to the imagination, while this is just blatantly slutty for no good reason.

    As for there being a message: hahaha. Seems like a total re-hash of Paparazzi, only worse. It ain’t artistic. It’s total cliche. Again, Rihanna can do better. What happened to popular music? Is it so much to ask that not every other song and video is some kind of bizarre Barney & Friends on ecstasy version of softcore porn? Uh? Ugggh. Next.

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