San Diego Sports Arena renamed

Beginning November 1, 2010 the San Diego Sports Arena will become the Valley View Casino Center. The deal comes after a corporate naming rights deal was struck between the North County casino/hotel and the arena’s management group, AEG Entertainment.

No matter the name, the venue is a great spot for concerts, performances, Disney on Ice, the Harlem Globetrotters, and many more.

The San Diego City Council approved the deal today, which includes a multi-year contract with Valley View. It is reported that neither Valley View Casino nor AEG Global Partnerships officials will disclose the terms of the deal. It was reported by Channel 6 that the deal will bring the city about $157,000 over the next five years. Not bad in a struggling economy.

Bruce Howard, the general manager of Valley View Casino and Hotel has said, “We are thrilled to partner with the longstanding tradition of top-quality sports and entertainment that the San Diego Sports Arena has established throughout its legendary existence. We look forward to working closely with the city of San Diego, the Hahn family and AEG — the most recognizable name in the sports and entertainment industry — to grow both the Valley View Casino Center and Valley View Casino & Hotel brand.”

This will not be the only expansion for the Valley View Casino & Hotel. A new hotel addition is set to open on November 19. The new arena deal will allow casino guests to score premium tickets for events throughout the year.

The 44-year old area recently underwent a face lift and more could be on the way. To modernize the facility and to keep pace with the expanding demand, the arena recently underwent a multi-million dollar renovation which included a new VIP hospitality space and new lower-level seats. LCD TVs were added around the arena and arena entrances have been revamped.

As San Diegans may recall the Sports Arena was set to be renamed the iPayOne center back in 2005, but the residential real estate listing company went out of business shortly thereafter.

Photo from Nehrams2020 via Wikimedia