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Four Loko Rumored to be Banned

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Four Loko as well as any caffeinated alcoholic beverages, including Joose, is reportedly being banned by the Food and Drug Administration (FDA). The official verdict should be passed out towards the end of this week. Sen. Chuck Schumer, D-NY, has been pushing for the drinks to be outlawed in the United States. He has been lobbying to the Obama Administration, claiming that the combination of alcohol and caffeine endangers the youth of our nation.

If you have never heard of Four Loko, it is a drink that is sold in a 24 ounce can for on average $2.50 a can. It has an alcoholic content of 12 percent and is equal to about four cans of beer in terms of its effects after consumption. The beverage comes in different flavors including watermelon, fruit punch, grape, lemonade and blue raspberry. It also comes in a colorful can for example red, yellow or blue.

The colorful display of Four Loko as well as the cheap price prompts opponents to argue that the company is aiming to appeal to the budget of an average college student. They state that the company also encourages underage drinking with its ability to produce the most “bang for the buck.”

Opponents of the popular brand of Four Loko have also stated that the mixture of caffeine and alcohol impairs individuals from realizing how drunk they are by masking the alcoholic effects with the energizing effects of caffeine. They have said that this allows individuals to believe that they are still able to drive which leads to drunk driving accidents as well as causes more injuries to individuals who are abnormally hyper after drinking the canned beverage.

There have already been multiple incidents of alcohol poisoning on college campuses across the country including Central Washington University and Wake Forest University. Some states including Washington, Utah, Michigan and Oregon have already made banned the drinks.

Proponents of the beverage have come out to say that the drink is no different from other alcoholic drinks and that it lies within individuals to be responsible in the consumption of Four Loko. The company also claims that it has no intention of targeting any certain age group and that they work hard to ensure the safety of its product.

What do you think? Is the ban good or do companies have the right to produce the drink in order to give consumers another unique option?

14 Comments

  1. Brandon Swarthout

    November 16, 2010 at 4:31 pm

    the real truth about FOUR LOKO AND THE GOVERNMENT.

    http://www.youtube.com/watch?v=-QobXa8kh-A

  2. Anonymous

    November 16, 2010 at 4:40 pm

    Do not ban it stupid its just like any other alcohal beverage

  3. Trina Bohana

    November 16, 2010 at 5:16 pm

    I say take it off of all the shelves. The drink is crazy. All people end up doing is fighting or arguing after consuming them. Get rid of them.

  4. CJ Crooks

    November 16, 2010 at 5:16 pm

    Big Brother!!!! 1984!!! This is the direction we are heading. The banning of Four Loko and Joose is absurd, it clearly marks “CONTAINS ALCOHOL” on every can. As for the statement “the combination of alcohol and caffeine endangers the youth of our nation” look in any package store and you will most likely find red bull(or some other energy drink). The mixing of alcohol and caffeine is nothing new (example The Jager Bomb is originally a mixture of Red Bull and Jagermeister). This is just another display of the government being overbearing and interfering in the lives of the public in an unnecessary way

  5. Trina Bohana

    November 16, 2010 at 5:18 pm

    I say get rid of it. The taste makes you think that you are not getting high, but after about 2 or 3 it seems to always be a fight at my house. Get rid of them!!!!

  6. Anthony

    November 16, 2010 at 5:26 pm

    Brandon’s video, although it is exactly the kind of thing that the offence would use to justify banning these kinds of drinks, makes some good points. The only reason they’re banning it in the first place is because it’s too efficient for the market. It takes profits away from larger alcohol producers (whom pay massive taxes). I don’t know for sure but it could also be the same situation as the fuel companies. the big companies pay off politicians to get what’s best for them made law. so it could be the other alcohol producers behind this.

    Whatever the reason, the banning of four-loko, and other beverages like it, is neither just nor fair. therefor it should be stopped!

  7. RPM

    November 16, 2010 at 6:59 pm

    More Real Truth about Four Loko, This one is even better :

    http://www.youtube.com/watch?v=bzmoOcG4Zs8

  8. Celste

    November 16, 2010 at 8:02 pm

    It’s funny how Four LOKO has been out for over a year now in Texas at least. And now that it has reached to the White college crowd-IT SHOULD BE BANNED. As long as it was being pushed in every low income area in america that consisted of minorities it was OK. It is being sold in stores for $1.99 in Houston. From the old to the young are drinking this BEVERAGE. Like any alcoholoic beverage you have to drink with caution. I can say Four Loko is GARBAGE.

  9. Erin McClure

    November 16, 2010 at 10:42 pm

    clearly…bitches can’t hold their alcohol.

  10. Molly

    November 17, 2010 at 1:10 pm

    Four Loco and Joose should not be banned. I am a college student and have had tried both products. Speaking from my own experience, they are both popular drinks amongst the legal college drinking crowd. I have not known a single student who has overdosed on Four or Joose. These products can be consumed in a responsible manner when taking the necessary precautions as any one would when drinking; such as proper food intake, water consumption, watching your alcohol intake, drinking in moderation, etc. The companies who produce these products even state clearly on their product labels the percentage of alcohol inside, along with the required warning labels for consuming alcoholic beverages. I do not believe that the speculation should be placed upon these products due to the coloring of the labels or their alleged results associated with drinking these products, as all alcoholic beverages, sodas, and energy drinks are colorfully packaged and most have a combination of potential results. Nearly all of the people who these articles and complaints are attributed, are UNDERAGE and should not have been drinking in the first place. Clearly had not been properly informed of how to drink responsibly. As with any product on the consumer market today, there will be potential risks that are involved regardless of what the product or consequence is. The people who purchase Four Loco, Joose, Tilt, and Sparks are comprised of a vast majority of the population who do practice responsible, LEGAL drinking. Rather than banning these products altogether from the people whom it least affects, perhaps the real issue at hand consists of teaching the people of current drinking age and young adults how to consume their beverages responsibly. Maybe then authority figures will begin to see a decrease in negative incidences relating to alcohol and other substances.

  11. Anonymous

    November 18, 2010 at 4:46 pm

    Haters ganna hate. It’s the consumer’s responsibility to drink with moderation. The option to buy it or not buy it should stay within our hands not the government’s.

  12. Anonymous

    November 26, 2010 at 3:34 am

    Thats really retarded if your gunna bann fours and joose you might as well ban all energy drinks cuz people can just mix alcohol and energy drinks together its the same f**k*** thing dont punish all of us cuz idiots cant handle their alcohol i drink fours and joose all the time nothing happend to me they just get you drunk faster and taste better than that nasty regular beer DONT BAN THEM thats fu**ed up!!!!!!!!!!!!!!!!

  13. Anonymous

    November 26, 2010 at 3:38 am

    Dont ban them minors arent supposed to drink them anyway

  14. Frank Chergotis

    December 13, 2010 at 12:23 am

    But it’s a cheap drink to pre-game on! You just have to be mature enough to know your limits. That’s why the legal age to drink is 21 because of stupid immature kids. I bet those college kids who died of alcohol poisoning were under 21! -_-

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